Did you know that fabric mills put out fabric collections twice per year, much like fashion brands do (obvi. not talking about fast fashion brands putting out “collections” 52 times a year).

So how do fashion brands get their hands on these upcoming fabric collections?

The rise of social media scrutiny has made it increasingly difficult for brands to cut corners without being called out. From the use of subpar fabrics that fail to meet the expectations of consumers to glaring issues in garment construction that compromise quality, the margin for error has drastically narrowed.

Today’s consumers are highly informed and vocal, leveraging platforms like TikTok and Instagram to spotlight every misstep. This heightened accountability means that influencers transitioning into fashion entrepreneurship must navigate a fine line between meeting their audience’s high standards and managing the inherent complexities of production.

The rise of social media has transformed the way we interact with fashion. From Instagram to TikTok, influencers have become tastemakers, dictating trends and connecting with consumers on a deeply personal level. These individuals shape opinions, drive trends, and influence consumer behaviour. By cultivating personal brands that resonate with their audiences, influencers leverage relatability and authenticity to build trust.